Posted, Jan. 27, 2015; by Bob Weinstein
I don’t know how most boomers feel, but the thought of tampering with Mother Nature and turning back the clock and being 10 or 20 years younger turns my stomach. First, despite the billions wasted on remedies, medicines, vitamins and cosmetic surgery procedures, the only ones coming out ahead are the players in this burgeoning, duplicitous stay-young-forever industry — the promoters, marketing and PR mavens, the companies making the snake-oil type products, and the doctors, the dermatologists dispensing Botox, and similar short-term remedies, and the cosmetic surgeons, who have literally struck gold performing cosmetic procedures, such as tummy tucks, liposuction, facelifts and hair transplants.
I’m not talking about piddling sums of money either. A white paper, “The Longevity Economy,” funded by AARP and published by Oxford Economics, forecast that sales of anti-aging products and treatments in North America will grow to well over $115 billion in 2015 from about $80 billion in 2009. This includes cosmetics with anti-aging benefits, professional services, expensive hormone therapies, new biotech products and cosmetic surgery. Over the same period, the global market for anti-aging products is projected to grow to over $290 billion, fueled by similar demographic trends in the rest of the developed world.
In 2013, more than $12 billion was spent on cosmetic surgical and nonsurgical procedures — the largest amount since the recession of 2008 — according to the American Society for Aesthetic Plastic Surgery. Of that, more than $7 billion was spent on surgical procedures and more than $5 billion was spent on nonsurgical procedures. The number of botulinum toxin treatments alone rose 680% from 2000 to 2012, according to the American Society of Plastic Surgeons.
The publishing industry can’t turn out enough self-help diet, fitness and exercise books that promise youthful, healthy bodies. If written by a credentialed expert and promoted by an expensive public-relations firm, the books’ success is practically guaranteed.
A sucker is born every minute
Unlike cars undergoing extensive bodywork, we’re can’t be hauled up on a lift for five or six hours while cosmetic surgeons remove and replace our aging parts with new ones so that we look good as new. We can look forward to similar results on a sterilized operating table. But unlike auto body shops, we can’t ask for long-term warranties on parts and labor. Just sign the appropriate waivers so that if you croak on the operating table, the surgeons are off the hook.
Willing to take your chances?
While it’s elective surgery and all surgeries involve a certain amount of risk, the anti-aging industry boast impressive statistics. The only risk are that the results could be disastrous and you wind up looking like a wax mannequin -– perfect but fake.
If looking young is so important, death on the operating table is rarely considered. Or if it is, boomers take solace in knowing that they’ll look 20 years younger when lying peacefully in open coffins in their Sunday best, and they’ll feel good knowing that their relatives will deliver stirring — albeit maudlin — tear-jerking eulogies about their courage and fearlessness to test cosmetic surgery’s frontiers. Nobody dares to mention their narcissistic masochism and self-destructive vanity or that they could have fed, clothed and educated thousands of starving children in third-world countries with the money squandered in the name of vanity, not to mention the precious sums that could have been socked away for retirement.
Calling anti-aging medicine a growing niche field is an understatement indeed. The field has been legitimized with its own name, “age management.” How sickening is that?
There are even professional organizations devoted to turning back the clock, such as the American Academy of Anti-Aging Medicine, which issues certifications in anti-aging medical care, whose ranks have swelled to some 26,000 physicians from around 17,000 in 2008.
Get real boomers! You’re living in a state of denial.
“So What If I’m 65” is available in paper and e-editions.