Are You Sure You Want To Turn Back the Clock?

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Posted, Jan. 27, 2015; by Bob Weinstein

I don’t know how most boomers feel, but the thought of tampering with Mother Nature and turning back the clock and being 10 or 20 years younger turns my stomach. First, despite the billions wasted on remedies, medicines,  vitamins and cosmetic  surgery procedures,  the only ones coming out ahead are the players in this burgeoning, duplicitous stay-young-forever  industry — the promoters, marketing and PR mavens, the companies making the snake-oil type products, and the doctors,  the dermatologists dispensing  Botox, and similar short-term remedies, and the cosmetic surgeons, who have literally struck gold performing cosmetic procedures, such as tummy tucks, liposuction, facelifts and hair transplants.

I’m not talking about piddling sums of money either.  A white paper, “The Longevity Economy,” funded by AARP and published by Oxford Economics, forecast that sales of anti-aging products and treatments in North America will grow to well over $115 billion in 2015 from about $80 billion in 2009. This includes cosmetics with anti-aging benefits, professional services, expensive hormone therapies, new biotech products and cosmetic surgery. Over the same period, the global market for anti-aging products is projected to grow to over $290 billion, fueled by similar demographic trends in the rest of the developed world.

In 2013, more than $12 billion was spent on cosmetic surgical and nonsurgical procedures — the largest amount since the recession of 2008 — according to the American Society for Aesthetic Plastic Surgery. Of that, more than $7 billion was spent on surgical procedures and more than $5 billion was spent on nonsurgical procedures. The number of botulinum toxin treatments alone rose 680% from 2000 to 2012, according to the American Society of Plastic Surgeons.

The publishing industry can’t turn out enough self-help diet, fitness and exercise books that promise youthful, healthy bodies. If written by a credentialed expert and promoted by an expensive public-relations firm, the books’ success is practically guaranteed.

A sucker is born every minute

Unlike  cars undergoing extensive bodywork, we’re can’t be hauled up on a lift for five or  six hours while cosmetic surgeons remove and replace our aging parts with new ones so that we look good as new. We can look forward to similar results on a sterilized operating table. But unlike auto body shops, we can’t ask for long-term warranties on parts and labor. Just sign the appropriate waivers so that if you croak on the operating table, the surgeons are off the hook.

Willing to take your chances? 

While it’s elective surgery and all surgeries involve a certain amount of risk,  the anti-aging industry boast impressive statistics.  The only risk are that the results could be disastrous and you wind up looking like a wax mannequin -– perfect but fake.

If looking young is so important, death on the operating table is rarely considered. Or if it is, boomers take solace in knowing that they’ll look 20 years younger when lying peacefully in open coffins in their Sunday best, and they’ll feel good knowing that their relatives will deliver stirring — albeit maudlin — tear-jerking eulogies about their courage and fearlessness to test cosmetic surgery’s frontiers. Nobody dares to mention their narcissistic masochism and self-destructive vanity or that they could have fed, clothed and educated thousands of starving children in third-world countries with the money squandered in the name of vanity, not to mention the precious sums that could have been socked away for retirement.

Calling anti-aging medicine a growing niche field is an understatement indeed.  The field has been legitimized with its own name, “age management.” How sickening is that?

There are even professional organizations devoted to turning back the clock, such as the American Academy of Anti-Aging Medicine, which issues certifications in anti-aging medical care, whose ranks have swelled to some 26,000 physicians from around 17,000 in 2008.

Get real boomers! You’re living in a state of denial.

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“So What If I’m 65” is available in paper and e-editions.

Who Do You Think You’re Calling “Old”?

Posted Jan 20, 2015; By Bob Weinsteinbobpixsunglasses

To most baby boomers, aging is an abhorrent word we’d rather not deal with. Who wants to fess up to getting older when everything around us is screaming young? The message is driven home around the clock with numbing precision and efficiency. We baby boomers aren’t only consciously aware of what’s happening, but have also internalized the message.

Give up! You can’t fight your biology 

As hard as they try, many boomers can’t fight their biology, especially the unexplainable diseases that change, alter and often end their lives.

We can’t change our destiny, but we can change how we feel about ourselves. Yet few boomers will admit that they have a hard time aging. They believe their negative press and have gone to sad, pathetic and demeaning lengths to counter it by trying to look, act and think young.

The publishing industry has jumped on the “stay young” bandwagon with a vengeance by publishing an endless stream of simplistic and often condescending self-help books with titles like “How to Stay Young and Healthy in a Toxic World”; “10 Secrets to Becoming a Super Human: How to Keep Your Brain Agile, Sharper and Young Forever”; and “How to Stay Young” – just to name a few.

You’re being taken to the cleaners

These condescending how-to-feel-good books are peddling psychobabble explanations and Band-Aid solutions to complex problems, but don’t take my word. Waste your money and find out for yourself.

The tireless subject of “staying young” has emerged into a multibillion-dollar growth industry. The products, procedures and exercises never stop coming. Convince gullible oldsters that the Fountain of Youth actually exists, and the mass pilgrimage of believers will never stop. The clever shyster, who sold and promoted the fantasy, will be a billionaire many times over.

The sad reality is that the impossible and elusive goal of staying young is an obsession for millions.

How many boomers do you know who are proud of their age and enjoy and relish the aging experience and view it as the most important chapter in their lives? I struggle to name 10 people over 60 or 70 who feel that way.

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 “So What If I’m 65”, both paper and E-book, is available on Amazon.com.

 

 

“I’M OLD AND I’M PROUD!”

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Posted: Jan 19th, by Bob Weinstein

Make those powerful five words our mantra. I don’t deserve full credit for “I’m old and I’m proud.” It’s taken from Godfather of Soul James Brown’s 1968 hit, “Say It Loud – I’m Black and I’m Proud,” which came to symbolize black pride, independence and self-respect.

I love the phrase. That’s why I took the liberty of changing one word so it captures my message – more accurately, our message.

Just as “Say It Loud – I’m Black and I’m Proud,” became the anthem of a new generation of black Americans, I proclaim, “I’m old and I’m proud!” – the slogan for the maligned, disrespected and ignored baby-boomer generation. Say it to yourself. Say it out loud and scream it as we walk down the street or from our car windows. I do it often. People stop and stare at me; I can just imagine what they’re thinking, “That crazy old bastard is out of his ———— mind.” Maybe I am, but it sure feels good. As for people’s reactions, I don’t really give a ———— (just replace the dashes with your favorite expletive).

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“So What If I’m 65” is available on Amazon.com, in both paper and E-editions.

Truth About Aging and Job Hunting

 

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Posted Jan. 18; by Bob Weinstein

It’s time to set the record straight, and not only claim jobs we’re more than qualified for, but also topple the “old” patronizing negative image the media and Hollywood have perpetuated for decades.
           There is plenty of information out there for job hunters of all ages. But there is a scarcity of hard, probing, truthful information about why older job hunters are having a hard time landing jobs.

The problem only gets bigger as more baby boomers search for jobs. Why are qualified boomers being rejected?  Age discrimination or ageism and all the contradictions, hypocrisy and doublespeak accompanying it. I’ll get into it in great depth; equally important, I’ll teach you how to deal with it so that you not only land jobs, but see yourself in a fresh, new light.

I’ve got a lot to say about ageism, its roots, and more fundamentally, why we have a serious problem with aging. I don’t like the word “old”  or “aging.” Sadly, both have negative connotations. It’s time to set the record straight, and not only claim jobs we’re more than qualified for, but also topple the “old” patronizing negative image the media and Hollywood have perpetuated for decades. My goal is to open locked doors in my generation’s heads so that we see ourselves as valuable, priceless contributors – a global treasure.
I’m going to address a universal problem that is getting worse, as more baby boomers (1944-1964) flood the job market.

Isn’t it ironic that we teach our offspring about the importance of getting a good education, finding fulfilling careers; and becoming productive, law-abiding members of society? But we fail to teach them how to grow, evolve, and adjust to all the mysterious changes that take place from adolescence, adulthood, to old age – whenever that is.
Why do boomers — a powerful and influential sector — allow themselves to be demeaned, degraded, and misrepresented by the media?  Why is youth lauded and aging denigrated?  Why do western cultures go to insane lengths to look young? Why does my generation lie about their age and spend billions on cosmetic surgery and cosmetics in order to look young? Why aren’t they content, pleased — more important — proud to just be themselves?

You’re going to be surprised by what you’re going to read. Many of the facts will enrage you.

Enough is enough. It’s time to see the world as it is and claim what’s ours. Let me know what you think. I want to know about your experiences searching for jobs and dealing with the issues and problems accompanying aging. I’ll share your experiences and observations with readers. If you have a story that can help others, this blog will be your forum and voice.  I want you to feel good about yourself, and fee the same way I do.

So What If I’m 65 is available on
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zon.com,  both paper and e-editions.

 

 

 

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Can You Handle the Truth? Find Out Why America Has Turned Its Back on Baby Boomers  

 Dec. 17, 2014; Posted by Bob Weinstein

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Don’t forget to listen to radio talk show host’s Al Cole’s interview with Bob Weinstein today at 5 pm.  If you missed yesterday’s blog, here is where to find the interview:

http://www.live365.com/stations/alcoleradio.

In this candid interview, Weinstein pulls no punches and explains why baby boomers aren’t landing jobs. Rather than citing mistakes, and offering band-aid, feel-good remedies, he explains the boomer dilemma by using a triangle to succinctly explain the important issues they must deal with.

Picture a triangle.  At the top of the triangle is “Aging”; at the base is “Retirement”, and “Job” on the other.

Finding out how an ageist culture which lauds youth, and denigrates aging has brainwashed and immobilized an entire generation.  The disturbing irony is that we pay outrageous amounts of money for old homes; antiques, furniture, paintings and sculpture created centuries ago, yet we turn our backs on older people.  Other cultures venerate and honor their elders because they’re cherished as a source of knowledge and wisdom.  Rather than see older people as a national treasure and priceless source of wisdom, we relegate them to the sidelines, and shuttle them off to nursing homes. Out of sight, out of mind.cover-sowhatif-final

But to get the whole story, read “So What If I’m 65”, either paper or E-edition.  Both editions are available on Amazon.com.

Radio Talk Show Host Al Cole Interviews Bob Weinstein

Mark Your Calendar: December 17th 

Bobobpixsunglassesb Weinstein will be interviewed on Al Cole’s nationally syndicated CBS “People of Distinction” radio  tomorrow, Dec. 17th.  It will air at 5 pm and be repeated until 8 pm, Eastern Time.

If you miss the show, it will be repeated every hour of every day for seven days following the initial interview.

To listen to the interview, visit http://www.live365.com/stations/alcoleradio.

 

Why Boomers Aren’t Landing Jobs

Dec. 11, 2014; Posted by Bob Weinstein
You’d think older workers would have their job-hunting act down pat. Not so. Significant numbers are job-searching the same way they did 20 years ago. It’s only within the past two to three years, and after repeated rejections, have they begun to take advantage of the smorgasbord of social-networking tools available. Prior to that, they were still relying on online bulletin boards.

Biggest blunder: Selling old experience
Most older workers make the all-too-common mistake of selling old experience. Seniors don’t have a monopoly on this faux pas.
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<strong>It’s made by most job hunters. The difference is that it’s more apparent with candidates who’ve accrued more than 30 years of experience in a field.

Common sense says that working many years in a field makes someone better at his or her job. It’s true to a certain extent. But it also depends upon the field and skill. Artisans and crafts workers – carpenters, plumbers, builders, furniture makers and designers – get better at their crafts over time.

But professionals working in fields that require continuing education – technology, engineering, scientific and healthcare – need more than on-the-job experience to excel in their fields. They also need continuing-education updates, which means finding time to self-train by attending seminars, conferences and trade shows, and taking college courses.

In short, they must do whatever is necessary to stay on top of their fields. That’s the only way to ensure employment. Even then, they’re still at the mercy of a fickle, discriminating and subtly deceptive workplace.

Career pundits are always preaching the importance of “lifelong learning.” They’re right. To a greater or lesser extent, it’s critical in all careers.

Many baby boomers, however, smugly disregard the notion of lifelong learning, naively assuming that their knowledge of their fields and decades of experience are all they need to get and hold jobs. They’re fast discovering that they’re wrong.

The times they are a-changin’
Computer and software companies’ 30-something CIOs don’t want to hear about the depth and breadth of baby boomers’ programming expertise and their knowledge of COBOL, C++ and other languages that were hot 20 years ago. They want proof that they can adapt to new technologies (Agile, for example). They don’t want to hear aging techies ramble on about the elegant code they used to create and their accomplishments at a defunct dot-com company. They want visionary job candidates who can talk about innovative ideas that could lead to groundbreaking products.

Get over yourself – please!
How can my generation – or any generation, for that matter – presume to think that two- and three-year-old job accomplishments are relevant in a new workplace? Look at what’s happened to the world over the past four decades. By the 1970s, the world was radically changing every decade. Twenty years later, major changes were taking place every two years. Today, they’re happening every year.
There’s no better proof of the accelerated speed of change than the unprecedented growth of the Internet. In December 1995, 16 million people were using the Internet, 0.4% of the world population. By the summer of 2011, the number had catapulted to 2,110 millions (2.11 billion), 30.4% of the world population. Media guru Marshall McLuhan’s vision of a global village has become a reality.
Do you think the wheels of progress will abruptly grind to a halt so that the slowpokes and procrastinators can catch up?

Only in our fantasies. Remain behind, blaming everyone but ourselves, and we’ll go to our graves another pissed-off human being who felt the world owed him a living. We’ll be remembered not for our achievements and good works, but as disgruntled curmudgeons.

There is sanctity in death. Count on family and friends for finding good things to say about us. But they’re only words that sound good. If we clock out as would-have-beens or could-have-beens, blaming everything and everyone for our failures, we’ll be remembered as failures – unfulfilled and never taking responsibility for our actions. Remember Marlon Brando’s unforgettable lines in the iconic 1954 film classic On the Waterfront: “I could’ve had class, I coulda been a contender, I could’ve been somebody.”
The importance of selling recent experience demonstrates the fierce competitiveness of the job market. This is why technology companies are always hiring, regardless of the state of the economy. They’re obsessively searching for fast-track workers with résumés gorged with applicable achievements.

Truth About Aging and Job Hunting

Nov. 20, 2014; Posted by Bob Weinstein
There is nothing cryptic about the title of my blog,   So What If I’m 65. It’s about aging — something we do badly. Upcoming blog posts will preview many of the issues discussed in my new book, So What If I’m I’M 65, which was recently published by Motivational Press, and available in both paper and E-editions.

So What If I’m I’M 65 is also about job hunting for baby boomers, an issue that’s only superficially covered by career/workplace writers and management consultants.

There is plenty of job information out there   cover-sowhatif-final  for job hunters of all ages. But there is a scarcity of hard, probing, truthful information about why older job hunters are having a hard time landing jobs.

The problem only gets bigger as more baby boomers search for jobs. Why are qualified boomers being rejected? Age discrimination or ageism and all the contradictions, hypocrisy and doublespeak accompanying it. I’ll get into it in great depth; equally important, I’ll teach you how to deal with it so that you not only land jobs, but see yourself in a fresh, new light.

I’ve got a lot to say about ageism, its roots, and more fundamentally, why we have a serious problem with aging. I don’t like the word “old” or “aging.” Sadly, both have negative connotations. It’s time to set the record straight, and not only claim jobs we’re more than qualified for, but also topple the “old” patronizing negative image the media and Hollywood have perpetuated for decades.My goal is to open locked doors in my generation’s heads so that we see ourselves as valuable, priceless contributors – a global treasure.

I’m going to address a universal problem that is getting worse, as more baby boomers (1944-1964) flood the job market. In 2011, some 77 million boomers turned 65. Only a small percentage of them can afford to retire. Isn’t it ironic that we teach our offspring about the importance of getting a good education, finding fulfilling careers; and becoming productive, law-abiding members of society? But we fail to teach them how to grow, evolve, and adjust to all the mysterious changes that take place from adolescence, adulthood, to old age – whenever that is.

I’ve written a bunch of books about the workplace, but I have a vested interest in my newest book because I wrote it about and for my generation. I turned 65 six years ago, so I’m intimately aware of all the problems facing boomers, such as why they’re being turned away from jobs, why they can’t afford to retire, and why they’re not respected, revered and given the respect they’ve earned and deserve.

Why do boomers — a powerful and influential sector — allow themselves to be demeaned, degraded, and misrepresented by the media? Why is youth lauded and aging denigrated? Why do western cultures go to insane lengths to look young? Why does my generation lie about their age and spend billions on cosmetic surgery and cosmetics in order to look young? Why aren’t they content, pleased – more important – proud to just be themselves?That’s just a sampling of what’s ahead. You’re going to be surprised by what you’re going to read. And many of the facts will enrage you.

Enough is enough. It’s time to see the world as it is and claim what’s ours.Let me know what you think. I want to know about your experiences searching for jobs and dealing with the issues and problems accompanying aging. I’ll share your experiences and observations with readers. If you have a story that can help others, this blog will be your forum and voice. I want you to feel good about yourself, and fee the same way I do. My motto is, “I’m old and I’m proud.”

Make those powerful four words our mantra. I don’t deserve full credit for “I’m old, and I’m proud.” It’s taken it from the Godfather of Soul James Brown’s 1968 hit “Say It Loud – I’m Black and I’m Proud,” which came to symbolize black pride, independence and self-respect.I love the phrase. That’s why I took the liberty of changing one word so it captures my message, more accurately, our message.

Stay with me. I promise to open many surprising doors. In the process, improve and give new meaning to our lives.